MOTORSPORT
Invest in Generational Growth
PowerDrive connects bold brands with rising next generation motorsport talent to build lasting, authentic, and growth-driven partnerships.
Here's how we do it:
🚦 Step 1: Discover the Right Fit
We evaluate next-generation talent across all major racing series – IndyCar, NASCAR, NHRA, IMSA, Formula Drift, and more. You get access to drivers who are not only fierce competitors but also content creators, community leaders, and emerging icons. In search of a motorsport team to partner with? No problem, we match you with top tier b2b opportunities in any discipline.
🧩 Step 2: Align with Purpose
We match your brand’s values, goals, and customer base with the right racer and platform. Whether you’re promoting sustainability, product performance, innovative service, or empowerment, we connect you with drivers who live those values and integrate product solutions every time they strap in.
🎥 Step 3: Create Story-Driven Activations
We help activate your partnership with bold storytelling, content strategies, experiential marketing, and digital campaigns that drive awareness, engagement, and conversion.
📈 Step 4: Grow Together
We monitor KPIs, optimize touchpoints, and scale your program—so your brand benefits from more than a logo on a car. You become part of the driver’s journey, building emotional resonance with fans and long-term brand equity.
💡 Why Now?
- 71M fans in U.S. motorsport - and growing
- 40% of Gen Z fans say they follow racing through digital and social content; female drivers get 2-3X higher engagement and 60-80% more shares and comments than their male counterparts
- Female drivers are outperforming expectations—on track and in audience engagement, loyalty, and cross-sector appeal
- Brands investing early in inclusive, tech-forward partnerships are reaping global attention and cultural capital