Hello, and thank you for visiting PowerDrive Motorsport Futures.
In March 2020, we reinvented the way we communicate, do business and educate our children. In the midst of this reckoning, I discovered so much about myself and the meaning of what the past two decades have given me in motorsport; the wisdom, drive, and confidence to reach higher. I asked myself, what am I leaving for the next? Somewhere between homeschooling my second-grader and many sleepless nights worrying about our future, PowerDrive was born.
When I first saw this image, I zoomed in on the little girl. Her eyes captured me. What she would walk away with that day was so much more than an autograph. I knew then, I had a responsibility.
I looked around the globe and apart from the NHRA, there are ZERO women competing full-time in IndyCar, ZERO in The NASCAR Cup Series, and ZERO in F1. I dug in, and what my extensive research revealed was compelling. Women and men are equal in a race car, however, women are 10 years behind in experience (opportunity). I then discovered a generation of skilled female race car drivers around the world with little opportunity to reach the top and a number of unnecessary obstacles holding them back. While motorsport is an equal sport it is not inclusive, yet…
With this past year of endless research and countless zoom meetings, I felt a sense of urgency to create essential solutions. The data shows us clearly; normalizing women competing with men is good for business. It’s also a necessary component in sustaining the health of motorsport as a whole. It’s time…
PowerDrive, is where this all comes together. Connect with me. It’s sure to be an epic ride.
Founder, PowerDrive MF