CASE STUDIES
In today’s fast-moving marketplace, perception drives decision-making. That’s why our case studies are such a valuable tool.
But beyond performance metrics, our case studies challenge outdated assumptions - especially those surrounding women in motorsports.
Debunking Misperceptions. Proving the Business Case.
We shine a light on the often-overlooked value of female athletes in racing – not as a feel-good story, but as a powerful business case. These drivers bring unmatched authenticity, diverse audience appeal, and brand alignment opportunities that resonate with modern consumers.
Explore how our case studies disrupt the status quo:
🟢 Danica Patrick x GoDaddy
When GoDaddy partnered with Danica Patrick, it wasn’t just a sponsorship – it was a brand-defining moment. Together, they turned heads, sparked conversations, and transformed a relatively unknown tech company into a household name. The campaign didn’t just raise brand awareness – it built cultural relevance and skyrocketed brand recall. Proof that betting on a female athlete can yield long-term dividends.
🟣 Women in Racing: Fearless, Focused, Fundable
These studies debunk the myths about female racers lacking competitiveness, mental toughness, or fan support. From heat tolerance to G-force resilience, data proves female drivers match – and often exceed – their male counterparts. Still, funding remains disproportionately skewed. Our findings show that brands who step in early benefit from loyalty, press value, and first-mover advantage.
🔵 The Female Fandom Multiplier
Motorsport has a massive – and growing – female fan base. Brands that support women behind the wheel gain authentic access to this loyal and engaged demographic. Our data shows higher engagement, stronger purchase intent, and more positive brand sentiment among consumers when companies back female racers.
The Bottom Line
These case studies aren’t just examples - they are evidence. They prove that aligning with the right drivers, stories, and strategies doesn’t just change perception - it drives business.
Explore the case studies. Discover the opportunities. Power what’s next.
(Click to view PDF, or right-click and select ‘Save As’.)
- Danica Patrick & GoDaddy - The Power of Long-Term Sponsorship in Motorsport
- Equal Under the Helmet - Debunking the Myth of Female Inferiority in Racing
- The Funding Gap - Barriers and Demand for Women in Professional Racing
- Women in Racing - G-Force, Heat Tolerance, and Natural Aptitude
- Female Race Car Drivers and the Fear Factor